Are you looking for the best Tampa payment processor? As a merchant, you certainly know the importance of a safe, secure, and robust payment processing system, but you may not know how payment processing really works. Obanc has broken down this process into seven steps to help you become a payment expert in no time. Here's a behind-the-scenes look at how it all works.
Once a shopper is ready to purchase, they click the buy button on your site's checkout page and enter their payment information. During the purchasing phase, it's vital to provide a localized experience to limit checkout abandonment. To keep it local, Obanc's hosted checkout pages detect each shopper's unique IP address and serve up the appropriate language and currency type.
Routing and Processing
The payment's authorization request is routed from the payment gateway to an acquiring bank. The acquiring bank is a bank or financial institution that processes debit and credit card payments on your behalf and is licensed to settle funds to you. The acquiring bank then sends the transaction details along to the issuing bank (the shopper's bank) for approval.
The shopper's issuing bank is then faced with the question, "To approve or not to approve?" This decision is based on a number of factors, such as funds, availability, currency mismatch, transaction value, and more. Unlike many Tampa payment processors, Obanc uses Intelligent Payment Routing to connect with multiple acquiring banks as opposed to just one. This allows Obanc to route the transaction to the issuing shopper's bank down a path that is most likely to approve the transaction. Intelligent Routing can increase your sales by as much as 17%.
At this point, your shopper will get confirmation as to whether or not their transaction was successful on the checkout page. Simultaneously, you are notified via an instant payment notification (IPN), so that you can begin filling the shopper's order.
If the transaction was approved, you will deliver the purchased goods or services to your customer.
Settlement and Payout
During this phase, the issuing bank will send the funds to the acquiring bank. The acquiring bank will provide a deposit based on the sales from a set of days, weeks, or months, depending on your chosen payout frequency - sometimes via Obanc. At Obanc, we offer the option to receive consolidated payouts. This means that you can receive a single deposit from Obanc. This includes all transactions across all banks regardless of payment type.
Reporting and Reconciliation
Reconciling transactions with each individual bank you work with can be a time-consuming hassle. With Obanc, reporting and reconciliation are a breeze. Unlike most Tampa payment processors who send multiple reports, Obanc offers consolidated reporting. Instead of reconciling each report with each bank that you're affiliated with, as most merchants do, Obanc prepares a consolidated reconciliation report that includes every transaction from every bank, payment type, and currency. Make Obanc your Tampa payment processor today.